Top features of a really good presentation!
Whether on-site or online from your home office – even if you have already had a multitude of successful presentations at university, at a client meeting or even at conferences regularly stand in front of a larger audience and give presentations, a good tip can never hurt, because you can always do better!
A good presentation requires the necessary preparation. Apart from a good familiarization and preparation of a topic, the same questions always arise: What should be on the slides? What is the best way to activate the audience? Which elements should be used? – On this page you will learn the top tips and features of a presentation that really works!
When you present, it matters that the content you present adds real value to your audience. In return for their invested time, the participants of your presentation must receive a concrete problem solution from you and perceive the presented content as particularly important.
For this to happen, however, you need to fully grasp your customer’s problem and also be able to map it in your presentation. Once you have communicated your customer’s need to your presentation, it should exclusively present the content tailored to them.
This way, you will meet your customer’s expectations and have only relevant content presented at all times.
No matter what type of presentation it is, a presentation should be focused on the audience. Strictly focusing on the needs of the attendees of your presentation is called Account Based Selling.
All content presented should be aligned with the needs of the attendees. This applies to the preparation of the presentation as well as during the presentation, because in extreme cases you are able to present individual and targeted information even to unknown participants after a short time.
In this way, your own storytelling can be individually tailored even to unknown participants.
In your presentation, you should always be prepared for the unexpected. You should also be able to confidently handle the participation of unexpected audience members or very detailed queries.
Even if you have prepared yourself very well and for a long time for such questions, they can, in the worst case, tear you out of your presentation flow. Therefore, it is necessary that the presentation software you use supports you in the best possible way.
Modern presentations are able to react flexibly to changing conditions on their own.
In your presentation it is especially important to be able to hold the full attention of your audience throughout the entire presentation period – online as well as in a presentation in person. Typically, after an initial 100%, the audience’s attention steadily decreases until the last third of the presentation, only to be back at 100% by the time you leave. Conventional presentation systems try to activate the attention of the audience only via approval or applause. A real involvement of the participants looks different!
Modern presentations provide the tools to integrate the participants interactively. All actions of the participants are included in the further course of the presentation and change it dynamically. Thus, the participants interactively determine the course of the presentation and become part of the presentation themselves.
This will keep your full attention for the entire duration of the presentation.
In a screen-sharing presentation, you often direct the participants’ attention with the mouse, setting the tone. Everyone sees what they are doing and pays attention to every movement of your mouse. But pay attention! Because lecturing using a mouse carries risks, especially if you just want to check something briefly without the audience’s attention. Since every participant can see what you’re doing, it’s easy to accidentally show content that wasn’t intended for the audience’s eye, like your email inbox or browser.
It’s more elegant to direct attention with a ping point as a standalone tool. This way you are sure that no unintended information or mouse movements are visible.
The attention of your participants is precisely controlled by you.
The goal is to remain in an active and leading role. Only in this way can you successfully find solutions to the customer’s problem together with him. The salesperson is the expert and not the other way around! The presentation should support the spoken word for the listener. Here mood pictures or illustrations are suitable. Complex contexts can be explained excellently in this way.
Unlike PowerPoint or Prezi, for example, the salesTALK presentation system allows you to actively control the presentation according to your rules. Your presentation dynamically adapts to your audience during the presentation. The effect: The audience feels addressed and involved in finding solutions, but you hold the reins.
In this way, the appropriate graphics and images can be linked in the listener’s mind to what is being presented.
Basically, a presentation serves as a guide for the presenter. But this is wrong!
Each slide in a presentation or sales talk serves to visualize the spoken word for the audience. However, a lot of text on the slides takes up a lot of space, is poison for any presentation and puts off listeners without relevant content about the actual topic of the presentation sticking with your audience. Even with more complex topics, it’s best to use an image instead of a packed slide, because images speak for themselves. As the saying goes. A picture is worth a thousand words and often conveys the essence of the desired message.
If you don’t want to learn the guideline of your presentation by heart, you need tools that provide you with the content to be presented from the background at the right time – and only to you! Tools, such as the Presenter View from salesTALK, can provide you with this information at any time on a level that can only be switched on and off for you as the presenter, helping you to give a better and more fluent presentation. This information is only for you and your audience will only see the regular slides.
Use the Presenter View from salesTALK today for free!
Content is one thing, the way of presenting is another. In modern business presentations, one generally does without animations & colorful effects. However, content that needs to be explained can be excellently presented and enhanced on the slides with animated or moving content. However, content that goes beyond an image, such as videos or animations, can rarely be adequately transferred using screen-sharing tools.
This is where innovative elements such as salesTALK’s Slider Story offer solutions instead of videos, where image sequences can be controlled fluidly via a slider, allowing multiple images to be displayed either as a picture-by-picture animation or as a video sequence. In this way, you retain control over your animated content on each slide and content that requires explanation can be supported using moving images.
Other elements such as modern interactive voting should also be part of the functional scope of a modern presentation.
Now you know 8 tips for a really good presentation, surely one or the other helpful tip for your next online presentation or on-site lecture was included! You still have a question? Please contact us! You can reach us by e-mail at firstname.lastname@example.org or by phone at +49 2224 989014.
You want to be successful in every presentation! Our additional tip: Practice makes perfect! Take every opportunity and practice presenting to get better at both your online presentations, online conferences and onsite presentations. Only then will you become really good, successful and confident in any offline & online presentation.
We wish you much success in your next presentation!