What is a CRM tool?
CRM, or customer relationship management, refers to a strategy for systematically shaping an organization’s relationships and interactions with existing and potential customers. A CRM system helps companies stay in touch with their customers, optimize processes and increase profitability.
CRM tools and business meetings
The business conversation is often not explicitly mapped in CRM tools. The information about what was shown to whom and what the result was is entered manually into the CRM system and follow-up processes are triggered. There is no automatic information to the customer about the individual result documents. Informing the customer about the points discussed either does not take place at all or only in a manual process.
There is an automation and information gap between business talk preperation and follow-up.
CRM tools and salesTALK
SalesTALK has a simple CRM integrated, which is primarily used to assign the individual sessions to the participants.
In all common CRM systems a link can be stored, where all information about the presentation is stored contact-specific.
You are able to extended your CRM System with information about presentations held and with PDF documents that content the business meeting results.