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Modern sales tools #2: Online presentation tools – The heart of modern sales

The sales pitch is the decisive key moment and the true heart of sales. At this point in the sales process, the counterpart should finally be won over for your own products and services and convert to a customer. Modern sales thus stands and falls with a convincing, competent and meaningful presentation.

As the process of sales and marketing becomes increasingly digital in the future, it is time for presentation systems to adapt to the modern standard. Digitization, the Internet and globalization mean that the attention span of the audience is becoming shorter and shorter. Listeners are also increasingly demanding individualization and personalization. Modern sales conversations must cover these requirements.

Online presentation tools and business meetings

An online presentation in the form of a business talk differs significantly from other forms of online presentations, which are intended for lectures.

In the lectures, one person gives a talk and the audience listens. It does not matter how many listeners participate and the reaction of the audience does not affect the presentation.

In business meetings, only a few people take part, usually not more than five. Because it is ideally a dialogue that is conducted it should be individually addressed to the participants. Here the audio visual control of the feedback is elementary.

Online presentation tools and salesTALK

It doesn’t make sense to use different tools to solve one task: here the business talk. Take one tool that provides all the features you need and link them together seamlessly: salesTALK.

salesTALK is

  • A modern, interactive online presentation tool
  • A high quality video meeting tool
  • An automatic insights & CRM tool

The strength of salesTALK lies in the seamless interaction of the various components.

Other online presentation tools on the market:

More parts in this series

Modern sales tools #1: Overview

The range of digital sales tools has increased significantly in recent years and facilitates digital sales. In this series, we’ll show you tools that can help you meet all the requirements of the modern digital sales process.

Modern sales tools #3: Sales enablement tools

Sales enablement tools and business meetings

Information about the business talk participants, that where collected via sales enablement, are typically used before the sales talk for example to adjust the presentation. But a lot of information is not seamlessly available during the business conversation to support the presentator.

Modern sales tools #4: CRM tools

The business conversation is often not explicitly mapped in CRM tools. The information about what was shown to whom and what the result was is entered manually into the CRM system and follow-up processes are triggered. There is no automatic information to the customer about the individual result documents. Informing the customer about the points discussed either does not take place at all or only in a manual process.
There is an automation and information gap between business talk preperation and follow-up.

Modern sales tools #5: Collaboration tools

Collaboration tools are typically used in sales discussions to identify the customer’s problem and outline a solution. Alternatives are the joint creation of offers as a seller center. The discussion of proposed solutions or offers with the customer are further possible applications of collaboration software.

Modern sales tools #6: Video meeting tools

It was important for the presenter to see the video images of all participants at all times in order to perceive the reactions and to be able to react to them. Furthermore, a natural camera perspective was taken into account. The participant videos always appear in the area of the camera, so that the presenter can look into the eyes of the participants while speaking.

Modern sales tools #7: Interactive online tools

Interactive online tools activate the participants of an online meeting. The interaction, for example the click to answer a question or the activation of a slider, increases the attention and the emotional connection to the presentation.

Modern sales tools #8: Sales automation tools

Sales automation tools refer to the comprehensive automation of sales processes by means of intelligent hardware and software. Through better management, administrative tasks are to be minimized in this way, thus making everyday work easier. The aim here is that the salesperson can invest the time thus saved in the actual sales conversation.

Modern sales tools #9: Summary

From the different areas mentioned above only small parts or single functions are needed. A full size software is often overloaded and as an external software it forces the participants to leave the presentation, e.g. in order not to vote in a poll tool. Here the supposed loosening up of the presentation leads to technical insecurities, which must be avoided at all costs. modern sales tools

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