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Good online presentation #3: Listen to your participants!

No matter what type of presentation it is, a presentation should be focused on the audience. Strictly focusing on the needs of the attendees of your presentation is called Account Based Selling.


All content presented should be aligned with the needs of the attendees. This applies to the preparation of the presentation as well as during the presentation, because in extreme cases you are able to present individual and targeted information even to unknown participants after a short time.

In this way, your own storytelling can be individually tailored even to unknown participants.

More parts in this series

Good online presentation #1: Overview

A good online presentation requires the necessary preparation. Apart from a good familiarization and preparation of a topic, the same questions always arise: What should be on the slides? What is the best way to activate the audience? Which elements should be used? – In this series you will learn the top tips and features of a presentation that really works!

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