No matter what type of presentation it is, a presentation should be focused on the audience. Strictly focusing on the needs of the attendees of your presentation is called Account Based Selling.
All content presented should be aligned with the needs of the attendees. This applies to the preparation of the presentation as well as during the presentation, because in extreme cases you are able to present individual and targeted information even to unknown participants after a short time.
In this way, your own storytelling can be individually tailored even to unknown participants.