In today’s world, customers want to be addressed individually. He wants to be perceived as an individual and his needs should be addressed.
The question is: Can current presentation techniques achieve this? Let’s think of PowerPoint, PDF and the like.
Let’s look at where conventional presentation techniques have their origins:
They were created to deliver a lecture in front of a group of people according to a fixed choreography. Screens with a few bullet points support the lecture. Dynamic elements serve to visually loosen up and only in exceptional cases to help people understand the content.
The participants know the topic of the lecture in advance and can adapt to it. They go into the lecture with the expectation of listening passively and possibly asking questions at the end.
Now people have tried to use these tools, which are designed for the large lecture, in the sales talk. This may still work with a large enough group in a conference room, but runs into difficulties with a small group or a 1:1 conversation. Today, it is expected that the customer is dealt with individually.
This requires the use of a tool that is able to address individual needs and serve as an active solution tool.
The pace and direction of the conversation changes depending on the customer’s concerns. A choreographed and rigid tool is overwhelmed by this and cannot respond to it.
With salesTALK from the company relleumSystem, there is now a tool that meets modern requirements.
With the ability to show different views of the content to the individual participants, as well as the possibility for all participants to interactively participate on another device (activeTALK), salesTALK serves all modern requirements.
There are previously unimagined possibilities for dynamic adaptation of presentations, even DURING the presentation.
Everything the salesperson learns about the customer in the course of the sales talk re-sharpens the customer profile.
The customer is always shown appropriate content that matches his type (look & feel / wording / type of presentation).
The customer feels perceived and understood. This creates a high level of relevance for the customer and studies have shown that buyers prefer to buy where they have received individual and competent advice.