Selling products that require explanation to unknown customers is difficult. The salesperson often encounters this situation at the point of sale or during (initial) on-site
B2B buyers now spend only 17% of their time in supplier meetings. The pressure for sellers to perform optimally in this shrinking time window is
The modern customer is used to being offered an outstanding buyer experience on the Internet. Online, this usually happens with a continuous customer journey.
But the customer also expects this familiar buyer experience in personal sales conversations!